Metafields are BigCommerce’s way of attaching structured, custom data to a product, category, brand, or cart, something beyond what the standard fields cover. They are organized under a namespace and key, so multiple apps or features can store their own data without stepping on each other. Metafields are a genuinely useful piece of the platform. […]
A few years ago, being found online meant one thing: ranking on Google. Today, people also ask ChatGPT, Google AI Overviews, Perplexity and Gemini for answers — and those tools reply with a summary, not a list of links. If your business is not part of that summary, you are invisible to those customers. That […]
Think about how you looked for a product last week. There is a good chance you did not type three words into Google. You asked a question — maybe a long one — and an AI tool gave you a short answer with a few recommendations. Your customers are doing the same thing. This changes […]
Most people write their first BigCommerce sync script the same way. Loop through every product, then for each one, fire off another request for its variants. Another request for its images, maybe a third for custom fields. It works. It also completely falls apart the moment your catalog stops being a fifty-item test store and […]
Most BigCommerce integrations start out polling. You set up a script that checks the Orders endpoint every few minutes, or the Products endpoint, or whatever resource you care about, and most of those checks come back with nothing new. It works, but it’s wasteful, and it puts a ceiling on how quickly your system can […]
The Challenge Our client runs a Magento 2 store selling letterbox and parcel box systems across Germany, with an active Google Ads programme driving a significant share of revenue. Their reporting problem was one we see constantly. All the data existed — GA4 was collecting it, Google Ads was recording it — but nobody could […]
TYPO3 lets you control how your website looks and works. One of the best ways to use that control is by building your own page template. A custom template lets you design a page the way you want, instead of using a plain layout that doesn’t match your brand or your content. This guide explains […]
Every store migration, URL restructure, or category rename ends up creating a pile of dead links somewhere. Old product pages that used to rank on Google, blog posts that moved, category paths that got flattened during migration. Handling a handful of these by hand in the control panel is fine. Handling thousands of them after […]
If you run a BigCommerce store with a lot of variants, you’ve probably run into a problem like this. A customer has a SKU in hand, maybe from a spec sheet, an old invoice, or a catalog PDF, and they type it into your search bar expecting to land straight on that exact version of […]
Moving a few thousand SKUs into BigCommerce sounds like it should be a single “import everything” operation. It isn’t. The Catalog API is built around separate resources, products, variants, and options, and each one plays by its own rules about what can be batched and what can’t. Get the order of operations wrong and you’ll […]
Think about how people actually arrive at your store. They rarely start on the homepage and browse politely down through your navigation. They land on a product page — from Google, from an ad, from a shared link — with no idea what else you sell. At that moment your product page is doing two […]
A struck-through price is one of the oldest tools in retail, and one of the laziest. It tells a shopper a number used to be higher. It does not tell them why it is lower now, how long that will last, or whether it is worth acting on today. Pseudo Price Custom Text lets you […]
